Young consumers live on their smartphones—using them not just for communication but for constant social media engagement. In this edition, we present the top social media trends among youth—crucial knowledge for any business looking to connect with this dynamic audience.

The pervasiveness of smartphones shapes not only the way young consumers engage with social media but also their market research practices. Surveying youth directly on their smartphones can transform how you gather real-time feedback from this always-connected audience. Check out the ING case to learn more about the difference this direct, mobile-first approach made for them.

Enjoy!