From financial optimism to new beauty routines, young consumers are reshaping the future of consumption. To stay ahead, brands must understand how values like sustainability, wellness, and authenticity are driving real-time choices.
In our latest blog post, we dive into how Gen Z is transforming personal care and cosmetics through skinimalism, upcycled beauty, and tech-driven routines. Plus, don’t miss our new infographics, visualizing youth financial outlook and spending expectations across EU5 countries.
Finally, explore the Youth Pulse 2025 Report - a comprehensive look at 10 key trends across Food, Drinks, Fashion, Beauty & more, along with insights on how AI and social media are redefining the digital lives of 15–30-year-olds.
Morten Korch-Haahr
CEO & Co-Founder at Opeepl
Youth Spending & Financial Outlook 2025 - EU5 Insights
Explore our infographics on how 15- to 30-year-old consumers across EU5 countries are shaping financial expectations in 2025.
New Blog Post:
10 Personal Care & Cosmetics Trends Young Consumers Are Backing in 2025
In our latest article, we explore how young consumers are reshaping the personal care and cosmetics industry with new priorities like skinimalism, upcycled beauty, and tech-driven routines. With Opeepl’s Dynamic Sampling, you can tap into authentic insights from 15–30-year-olds and understand how values such as sustainability, wellness, and simplicity are influencing purchasing decisions.
Discover how to anticipate the next wave of beauty trends and position your brand at the heart of what truly matters to the next generation of consumers.
Understanding Young Consumers: Trends to Watch in 2025
In our latest report, we reveal how Europe’s young consumers are redefining markets with shifting attitudes toward food, drinks, fashion, beauty, and more. From AI adoption to evolving social media behaviors, 15–30-year-olds are setting new standards for digital engagement, sustainability, and lifestyle choices. With Opeepl’s Dynamic Sampling, you gain direct access to authentic insights from this trendsetting generation.
Discover 10 essential trends shaping the future of consumption and learn how to align your brand with the values and expectations that matter most to young consumers today.
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